Survey Results

Do you listen to talk radio?
	yes
	no
	sometimes

When you listen, which talk radio station do you prefer? (choose one)
	790AM, KABC
	640AM, KFI
	870AM, KRLA
	99.5FM, KKLA
	97.1FM, KLSX
	1150AM, KTLK
	not listed

You enjoy listening to radio talk show hosts who...... (choose one)
	are polite and politically correct.
	are open-minded to various points o...
	get angry, insult callers and hang ...
	you don't agree with, but are well ...

Would you call a talk show host if you disagreed with them?
	yes
	no

Do you think L. A. talk radio is ready for a Black, female, Christian, moderately-conservative, socially-liberal talk show host?
	yes
	no
	I dont' know

Would you call Karla With a K's Urban Talk radio program to express your opinion?
	yes, I'd call. I want to share my ...
	I'd rather send her an e-mail to be...
	no, it's not that important.
	no, I wouldn't want to argue.

Karla With a K is known for her work on former R&B radio station, KACE in L. A. Would you listen to her host an Urban Talk program on a mainstream talk station?
	only if I agreed with her
	yes, I'd be willing to listen regar...
	no, I hate talk radio no matter who...
	no, I want to hear her play music

Do you label your political views Conservative?
	yes, I'm Conservative
	no, I'm Liberal
	My political views are neither Cons...
	My political views are a blend of b...

Do you hear discussions of topics you really care about on mainstream talk radio?
	yes
	no

Do you think we need Urban Talk on a mainstream radio station?
	yes
	no
	won't make a difference