Learn Online

You can turn Your Digital Presence Into a Customer-Building Online Business Asset


Your business deserves more than random social media posts, an outdated website, and a gmail email address. Your business deserves to have a professional email address, using your domain name. No one here is a blank slate. You're here because you are doing something online. Hopefully, you have an e-commerce business and you desire to boost sales. The goal of KarlaWithaK.net is to help small businesses and entrepreneurs turn their online presence into a clear, connected system that is targeted to the right people and moves your visitor to take action.


I’m Karla With a K, a Digital Strategist/Optimizer with decades of experience in communications. My initial education was in analog broadcasting, in the 20th century, but as a lifelong learner, I am now certified in: Persuasive Web Copywriting, Achieving Top Search Engine Positions, Growing Your Business with Digital Marketing and Using Social Media in Business. I also have certifications in AI tools that I use to create my digital content. Some of the images you'll see on this site were created with ChatGPT. I simplify the technology and use it to help you clarify your message and cause every part of your digital footprint work together, like it's supposed to do!


That may include improving your website and social media images, identifying good keywords to strengthen your SEO, writing persuasive copy, creating, distributing and posting your social-media content and hashtags, strategically, building your email list for opt-ins, promoting your website online and offline, adding effective Calls To Action (CTAs) and using branded QR codes. Yes! All of that! The goal is not simply to collect more Likes and Views that make you feel good. The goal is to generate qualified leads, appointments, registrations and sign ups that convert to bookings, sales and revenue.


Whether customers discover you online through a Google search, your social media posts, email, video, or a printed marketing piece, they should immediately understand who you are, what you offer, why it matters, and what they should do next. I help remove the digital brain fog that causes visitors to wonder, wander, hesitate, keep scrolling and/or click a competitor.


You do not need every new platform, trend, or shiny, new AI tool! You need to strategize by using the right digital tools, strategies, clear messaging, and to ensure that your customer's journey fits your website business, marketing budget and conversion goals. Artificial intelligence can make the digital work faster, but a human will make it effective.


Ready to turn your digital storefront into a customer-building system? Let’s identify what is missing, strengthen what's already working, and create a focused plan for sustainable growth.


Together, we will replace confusion with clarity and random marketing with intentional results.


Schedule your Free 30 minute Digital Optimization Consultation with me today. We can talk on the phone, a Zoom meeting or Facetime! Text me, Karla With a K, at 323-394-1193.


HAVE YOU USED ANY OF THE FOLLOWING IN YOUR ONLINE MARKETING?
BRANDED QR KODES
Squash doubt and Build Trust by revealing the scan destination by creating Branded QR Kodes. Get more Scans with Branded QR Kodes.
OPTIMIZE your FREE HASHTAGS!
Create and Use branded and Tested hashtags. Know the company you keep, by Testing your Hashtags!
Certified Persuasive Copywriter
I use specific techniques to write Persuasive Web Copy that gets clicks.
Soon I'll be starting my Podcast. I've been "under construction" online and off. But I'll be launching "Karla With a K's Kurious Kwestions" before 2027!

SEO BASICS • Keyword Research

Keyword Research is Part 1 of SEO: Find Keywords That Bring Real Customers to your website. You don't want everyone visiting your site, just those who you can serve. They are looking for your answer to their problem, need or desire. You want them to be able to find you when they search on Google, Yahoo, Bing or whatever Search Engine they choose. Keyword research isn’t about chasing the biggest keywords. It’s about choosing relevant keyword phrases/terms that match what your target market wants right now! And that your business can realistically satisfy. What keyword research really means: Keyword research is the process of discovering what words your ideal customers type into search engines to solve their problem, then choosing the best keywords to consistently put on your pages, blog posts, social media posts and content updates that match their keywords. It's as simple as that! But the process of finding the right keywords? Not so much. Real talk: The “best” keyword is the one that matches intent and leads to a desired Action—clicks, phone calls, bookings, orders, appointments, signups, etc. Traffic that doesn’t convert into one of those actions, is just expensive noise. The process starts with your BUYER, NOT your business. Who are THEY? What do THEY need to solve their problem? Write down 10–20 “seed keywords,” basic phrases that describe what you offer. Add context to those words, using your natural language. Now, go to a search engine, type the keyword and check out the drop down keywords that people have already used in conjunction with the keywords you type in for your business. Take a look at the “People also ask,” section and observe related searches. Words used in reviews, FAQs, voicemails and emails can help in your brainstorming process. Categorize your keywords by intent and context. Pick “easy wins," by starting with specific phrases (long-tail keywords) you can rank for. This is called SEO (Search Engine Optimization) for Organic Search and it's FREE! Use relevant keywords in your website copy. One main topic per page—don’t make your webpages compete with each other. And don’t do "Keyword Stuffing." Google doesn’t like it, readers hate it, and Search Engines indexing your site will snitch on you, by banning you or shoving your site down in the rankings! Remember, this is a process that takes time and the technology continues to evolve. So keep learning! My defunct website, ProClubGear.com, that I built and marketed for 15 years, from 2005 to 2018, taught me that and more. Keeping up with the latest trends in digital marketing requires more than most people want to deal with, but if you love it like I do. You find your space and go for it! Book a Strategy Call with me, by Texting me at 323-394-1193. My phone silences unfamiliar numbers. I can't wait to talk with you about your online venture, Karla "With a K" Gaillard © KarlaWithaKism • "Your website should continue to evolve. Never take input personally, just consider it, monitor the metrics and adjust."