HAVE YOU USED ANY OF THE FOLLOWING IN YOUR ONLINE MARKETING?
BRANDED QR KODES
Squash doubt and Build Trust by revealing the scan destination by creating Branded QR Kodes. Get more Scans with Branded QR Kodes.
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OPTIMIZE your FREE HASHTAGS!
Create and Use branded and Tested hashtags. Know the company you keep, by Testing your Hashtags!
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Certified Persuasive Copywriter
I use specific techniques to write Persuasive Web Copy that gets clicks.
Soon I'll be starting my Podcast. I've been "under construction" online and off. But I'll be launching "Karla With a K's Kurious Kwestions" before 2027!
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How curious are you? Karla is known to ask questions about anything and everything! Now, she's going to share her curious questions with the world!
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SEO BASICS • Keyword Research

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Keyword Research is Part 1 of SEO: Find Keywords That Bring Real Customers to your website. You don't want everyone visiting your site, just those who you can serve. They are looking for your answer to their problem, need or desire. You want them to be able to find you when they search on Google, Yahoo, Bing or whatever Search Engine they choose. Keyword research isn’t about chasing the biggest keywords. It’s about choosing relevant keyword phrases/terms that match what your target market wants right now! And that your business can realistically satisfy. What keyword research really means: Keyword research is the process of discovering what words your ideal customers type into search engines to solve their problem, then choosing the best keywords to consistently put on your pages, blog posts, social media posts and content updates that match their keywords. It's as simple as that! But the process of finding the right keywords? Not so much. Real talk: The “best” keyword is the one that matches intent and leads to a desired Action—clicks, phone calls, bookings, orders, appointments, signups, etc. Traffic that doesn’t convert into one of those actions, is just expensive noise. The process starts with your BUYER, NOT your business. Who are THEY? What do THEY need to solve their problem? Write down 10–20 “seed keywords,” basic phrases that describe what you offer. Add context to those words, using your natural language. Now, go to a search engine, type the keyword and check out the drop down keywords that people have already used in conjunction with the keywords you type in for your business. Take a look at the “People also ask,” section and observe related searches. Words used in reviews, FAQs, voicemails and emails can help in your brainstorming process. Categorize your keywords by intent and context. Pick “easy wins," by starting with specific phrases (long-tail keywords) you can rank for. This is called SEO (Search Engine Optimization) for Organic Search and it's FREE! Use relevant keywords in your website copy. One main topic per page—don’t make your webpages compete with each other. And don’t do "Keyword Stuffing." Google doesn’t like it, readers hate it, and Search Engines indexing your site will snitch on you, by banning you or shoving your site down in the rankings! Remember, this is a process that takes time and the technology continues to evolve. So keep learning! My defunct website, ProClubGear.com, that I built and marketed for 15 years, from 2005 to 2018, taught me that and more. Keeping up with the latest trends in digital marketing requires more than most people want to deal with, but if you love it like I do. You find your space and go for it! Book a Strategy Call with me, by Texting me at 323-394-1193. My phone silences unfamiliar numbers. I can't wait to talk with you about your online venture, Karla "With a K" Gaillard © KarlaWithaKism • "Your website should continue to evolve. Never take input personally, just consider it, monitor the metrics and adjust."